If your goal as a business owner is to have (potential) customers contact you and inquire about your product and services, then make sure you are not making contact page mistakes. Not being able to contact someone I want to hire easily is one of my biggest pet peeves. I found this great article written by Michiel Heijmans on Yoast.com about the five most annoying contact page mistakes, and I couldn’t agree more. In fact, #1 is one of my biggest pet peeves!
#1 Just a form
If your contact page consists of a form and nothing but a form, you are not serving all of your visitors. Naturally, there will always be people that don’t understand the form. Provide a fallback option, like an email address or a phone number. Here are some reasons why people might dislike/do not understand your form:
- Your form is too long. People get lost or don’t take the time to complete everything you want to know. Keep forms short and clear.
- Your form isn’t responsive. This ruins the mobile experience on your contact page. Labels might get lost, as a mobile browser will focus on the form fields.
- Your form can get broken. Perhaps you missed an update of your favorite contact plugin, just to name one reason.
#2 Fancy names for your contact page
Don’t you just hate having to do an internal search on a website just to find their contact page? In my opinion, there are two options:
- Add the menu item “Contact” to your main and/or footer menu.
- Add your contact page at example.com/contact/.
I won’t look in any other spots. It’s straight to your search or back to Google to find the next company that will answer my question. Preferably, you want that link to your contact page to be above the fold. But I have to say that a footer link is common as well, both as an extra and as the main link.
Just like the link in the URL, I’d like the title of that page to be “Contact” or a variation of that, like “Contact us” or “Get in touch.” Don’t use “Let’s talk business” or whatever strange sentence that won’t cover the immediate goal of the page. It will confuse people, even in Google already. Make it clear that this is the page where they can contact you.
#3 Outdated information
C’mon people. Like all your other pages, your contact page needs some tender love and care from time to time. Moving offices? Adjust your website. New sales rep? Change profile picture and email address. Make sure your information is accurate at all times.
Don’t take this lightly, I think outdated information is one of those contact page mistakes that we sometimes ignore. “I’ll get to that one of these days.” “It’s on my to-do list.” No, update it when it changes. And if your address changes, let Google know in the process.
#4 Make sure people can contact you privately
That means “Reach out to me on the WordPress Slack”, “Talk to me on Twitter”, or even “Drop a comment below” isn’t enough. And yes, contact pages that use a comment form as a contact form do exist. People that want to talk to you probably just want to talk to you. Make sure they can.
Is it wise to display links to social profiles on a contact page? I believe that only makes sense if you want people to contact you on, for instance, Twitter, and you monitor these social profiles for questions. If you mention Instagram on your contact page and don’t check Instagram at least every other day, it’s probably not the preferred way to contact you. In that case, that link shouldn’t be on your contact page.
Best case scenario: two options to contact you privately (form and email address or phone number would be a nice start), so visitors can use the other if one fails.
#5 Not having a contact page at all
If only I got a penny for every website I came across that lacks a (clear) contact page… I’ve said it before, and I’ll say it again: every website should have a contact page. Most websites are set up to interact with visitors, get them to buy products, or provide information. But they can always have extra questions or interesting business opportunities for you. Make sure it’s clear how they can get in touch.
It’s probably the most obvious of all the contact page mistakes listed here, but I just felt the need to mention it.
These are just the top five that Michiel finds most annoying.
For sure. And if you’d ask me the same question on another day, I could probably come up with more. The above ones are the ones I find most annoying, but what about:
- There is no clear confirmation that a form has been sent. So, I’ll send it again, just in case.
- Crappy captchas. The horror! Need I say more?
- Contact pages that are flooded with distractions. I just want to contact you!
Michiel mentioned in his article about contact pages that the right content on your contact page can improve both your user experience and SEO.
Tell us what annoys you the most about contact pages!